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Is driving electric cheaper? Why TCO isn’t enough — and why TCU gives the real answer

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6
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6/5/26
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Is electric driving cheaper?

Why TCO is not enough and TCU gives thereal answer

Is electric driving really cheaper? Formany companies and drivers, that is an important question today. The answerdepends largely on how an electric car is used and charged in practice.

It is often said that driving electric ischeaper than driving a petrol or diesel car. But is that really true?

The honest answer is less black and white.In some situations, electric driving is indeed cheaper. In others, it is not.It all depends on charging behaviour, usage patterns and how costs arecalculated.

Why electric driving looks cheaper on paper

Recent figures show that the cost perkilometre of electric cars is often lower than that of fossil-fuel vehicles.Especially when drivers can charge at home, the difference can be significant.

But as soon as drivers become moredependent on public charging points or fast chargers, that picture can changequickly. In many cases, the cost moves closer to that of petrol or diesel — andcan sometimes even be higher.

And that is exactly where the problem lies:many comparisons focus only on energy costs.

The limitation of TCO

The total cost of a car obviously consistsof more than energy consumption alone. That is why companies often look atTotal Cost of Ownership (TCO).

TCO provides a more complete picturebecause it takes into account factors such as:

·        purchase price

·        maintenance

·        insurance

·        depreciation

·        fuel or charging costs

This makes TCO a better method forcomparing vehicles.

However, TCO also falls short when it comesto electric mobility.

Why? Because TCO works with averages, whilereality can differ significantly from one driver to another.

From theory to reality: TCU

That is why another KPI is gainingimportance: Total Cost of Use (TCU).

Where TCO predicts what a car should cost,TCU shows what that car actually costs in day-to-day use.

TCU takes into account:

·        where someone charges

·        when charging takes place

·        how many kilometres are driven

·        which types of charging pointsare used

·        which tariffs are paid

·        which choices are made on theroad

As a result, two identical electric carscan ultimately have a completely different total cost.

The impact of charging behaviour on the cost of electric driving

Charging behaviour has a major impact onthe final cost of electric driving.

One driver mainly charges at home and keepscosts low. Another frequently uses public charging points or fast chargers andsees energy costs rise quickly.

Electric driving is therefore notautomatically cheaper.

It becomes cheaper when it is used in theright way.

When is electric driving cheapest?

In practice, electric driving isfinancially most attractive for drivers who:

·        can charge at home

·        can charge at work

·        make conscious choices aboutwhen they charge

·        limit fast charging wherepossible

Drivers who mainly depend on publiccharging points or regularly use fast chargers often see the financialadvantage decrease significantly.

The cost of electric driving is thereforedetermined not only by the car itself, but also by where, when and at whattariff it is charged.

Why TCU is crucial for companies and fleetmanagers

For companies and fleet managers, thisdifference becomes even more relevant.

Not because the technology worksdifferently, but because employees’ charging behaviour can vary significantly.A fleet of identical electric cars can therefore show major differences inactual usage costs.

Without insight into that behaviour, itbecomes difficult to keep total charging costs under control.

By making charging behaviour visible andadjusting it where needed, companies can reduce costs without having to changetheir entire fleet strategy.

From insight to action: the role of data in fleet management

For fleet managers, the story does not end with the decision to go electric. The real challenge only begins afterwards.

Without insight into:

·        charging behaviour

·        charging points used

·        charging tariffs

·        usage patterns

the actual cost of an electric fleetremains difficult to predict — and even harder to optimise.

That is why more and more organisations aremoving from static reporting to real-time insights into their fleet.

At Blossom, we help fleet managers make exactly that difference. By making charging behaviour, charging costs and usage patterns transparent, companies gain insight into their actual costs as well as concrete ways to optimise them.

Not through complex theoretical models orassumptions, but based on real-world data.

This enables companies to:

·        keep charging costs underbetter control

·        make more informed decisions

·        guide employees towards moreefficient charging behaviour

·        structurally optimise their EVstrategy

Frequently asked questions about electric driving

1. Is electric driving always cheaper?

No. The cost of electric driving dependsheavily on charging behaviour, the type of charging points used, the tariffspaid and the number of kilometres driven. Drivers who mainly charge at home orat work can generally drive electric more cheaply than those who frequently usepublic charging points or fast chargers.

2. What is the difference between TCO andTCU?

TCO (Total Cost of Ownership) calculatesthe total ownership cost of a car based on factors including purchase,depreciation, maintenance, insurance and energy.

TCU (Total Cost of Use) looks at what a caractually costs in practice, based on real usage and actual charging costs.

3. Why are public charging points often more expensive?

Public charging points, and fast chargersin particular, often apply higher tariffs than charging at home or at work.Frequent public charging can therefore significantly increase the total cost ofelectric driving.

4. When is electric driving financially most attractive?

Electric driving is generally mostattractive for drivers who can regularly charge at home or at work, makeconscious choices about when they charge and limit the use of more expensivefast chargers.

Conclusion: is electric driving cheaper?

Electric driving is not a simplecalculation.

It is not about one figure or one comparison, but about the combination of technology, usage, charging costs and behaviour.

TCO helps companies make the right choice when purchasing a car.
TCU determines whether that choice also pays off in practice.

And that is exactly where the difference is made today.

Discover the real cost of electric driving with Blossom

Want to know what electric driving really costs within your fleet?

With Blossom, you gain insight into charging behaviour, charging costs and usage patterns, so you can see not only where costs arise, but also where you can optimise.

Discover how Blossom helps you manage your electric fleet more intelligently and cost-efficiently.

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